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At just a decade old, FitFlop are in many ways, the future of footwear. The first FitFlop Sandal was sold in 2007. A collaboration of stylish design, the best materials and some expert biomechanics. By placing this brand-new technology under the straps of a classic sandal, a new modern phenomenon was born.

By creating a Microwobbleboard midsole, FitFlop created footwear that has again and again been praised as the world’s most comfortable footwear.