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What is a cookie?

A cookie is a small text file stored by your web browser on your computer or mobile phone's hard drive. Some cookies are essential for the website to work for example to remember what you have added to your basket while you browse the site. They are useful because they help us to provide you with relevant information, such as remembering what you have in your wish list or basket when you return to our site. They also allow us to recognise your computer (but not specifically who is using it) when you access our website and to improve the usability and performance of our website.

What is a page tag?

Page tags are usually tiny transparent images (gifs) that help us track the activity on certain web pages. They can also send the website owner (for example, us, or our technology partners) information in cookies such as whether an email with a page tag in it has been opened. We use page tags together with cookies to help us understand how you interact without website and to better manage our website and email content. They do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

Types of Cookies

Session cookies are deleted after each 'session'. For example, when you are browsing our website, it will save information about your activity for the duration of your visit, but the cookie will be deleted from your computer as soon as you close your internet browser. Without a session cookie, every time you click through to a new page the web server where that page is stored will treat you like a completely new visitor and items placed in your shopping basket will disappear by the time you reach the checkout. 

Persistent cookies remember you for a set period of time unless you delete your cookies within this period. On your first visit to our site it will be presented to you in a default manner. Over time, the version of the site you see may change, as persistent cookies remember items you have viewed, preference changes you have made, or whether you logged into or out of your account while browsing.


Managing your cookies

When you access our website we will have placed some cookies on your computer, in order to be able to display the page to you. If you continue to use our site, additional cookies will be placed for the site functionality to work.

If you don’t want cookies placed on your computer, you can change your browser settings to either reject all cookies; to only allow “trusted sites” or only accept cookies from the site(s) you are currently on. You can disable cookies on your computer by changing the preferences or options menus in your browser. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. However, some parts of our website will not operate correctly if you disable cookies.

For more detailed information about cookies visit which provides guidance on how to control cookies.

You will also find links to the cookie policies of our technology partners where, if possible, you can control cookies they place more easily.


Cookie Types and Purpose

Cookie purpose

Cookie type



Session cookie

Used to maintain your transaction with us and minimise the need to transfer your information across the internet. This cookie expires and is removed every time you close your browser.

Checkout Flow

Session cookie

Used to determine where you are in the checkout process and remember items that have been added to your basket. This cookie expires and is removed every time you close your browser.


Persistent cookie

Remembers whether you are logged in or logged out. It can also remember your log in name (but not your password) to save you time on your next visit. This cookie expires and is removed within 90 days.


Persistent cookie

Used to determine the country from which you are viewing our sites and the currency you prefer to shop with on our website. This cookie expires and is removed within 90 days.

Basket Cookie

Persistent cookie

Used to store your basket details when you've added items to your basket but are yet to purchase them. This cookie expires and is removed within 90 days.

Our own cookies

We use cookies to make our website work including:

  • Making our shopping basket and checkout work
  • Determining if you are logged in or not
  • Remembering your search settings
  • Remembering if you have accepted our terms and conditions
  • Showing you which pages you have recently visited
  • Allowing you to add comments to our site
  • Tailoring content to your needs
  • Remembering your currency preference

There is no way to prevent these cookies being set other than to not use our site.


Third party cookies

Trainershop have a number partners who serve advertisements on our behalf. All data collected by these third parties is anonymous and will never contain your name, address, telephone number, email address etc. You can delete your cookies at any time from any of the third party marketing sites and technology partners mentioned below. Trainershop will never disclose your personal details to third parties without your specific permission. Examples of third party cookies that are used on our site are as follows:


Google Analytics

We use Google Analytics to better understand how customers use our website, how they navigate and how often they return to our site. We use this data to improve the usability of our website. Google Analytics uses cookies to track on-site conversions. All this data is anonymous. View Google’s Privacy Policy at


Affiliate Window

Affiliate Window's tracking technology uses cookies, flash cookies and E-Tag requests. Flash cookies are similar to normal cookies but they use flash rather than HTML. E-Tags are pieces of code that behave similarly to cookies and help speed up browsing. These cookies and tag requests store information on your computer so that when you click on an Affiliate Window link, information is stored about the click – such as the time of day and the advertisement that referred you to us. Affiliate Window's persistent cookies and E-Tag requests remain active for 14 days.


Social Media Site Links

Our site has, or will have, links to several social media and other content management platforms such as Facebook, Twitter, Snapchat and Instagram. Personalisation cookies can be shared between sites.


Cookies used on our website

The following table lists the cookies used on our website. Please note that this does not include third party cookies for sites that we link to. For any third-party sites, please refer to the third party site privacy and cookie policies.

Cookie Owner/Type

Cookie Name


Google Analytics


Used to distinguish users using our website. These expire after 24 months.

Google Analytics


Used to distinguish users using our site. These expire after 24 hours.

Google Analytics


Used to throttle request rate. Expires after 1 minute.



Used with software that can carry out statistical analysis of page use, page interactions and paths through our website in order to provide services that can improve personalisation and marketing communications.



This cookie is used to let Hotjar know whether a visitor is included in the sample which is used to generate funnels.

Microsoft Bing


This cookie is used by Bing to gather anonymous information on how visitors are using our website.

Visual Website Optimiser


This cookie collects anonymous information about how visitors interact with the pages on our website. This information can be compiled and used to improve the site.

Anonymised Tracking Cookie


Is an anonymized user id for tracking users and keeping track of sessions. This is used for more accurate tracking because some third-party cookies are not supported by certain browsers, for example on mobile devices.



Used to collect anonymous information on GoogleAdWords

Referral Tracking Cookie


Cookie contains referral website, first visit to website and date. No personal data collected.

Tracking Cookie


This cookie is used to collect information about how visitors arrive on this website after interacting with marketing campaigns. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including where the visitor came from before visiting this website.

Cookie to track history


This cookie allows our website to remember you when you return.

Cookie value set by user

MOBILESITE% - site can be viewed as a desktop site or mobile site. This cookie retains selection and expires in 12 months.


_atuvc, _atuvs

This cookie allows you to share information with your social networking site.

Zopim Cookie


This cookie is managed by Zopim – a tool for the Live Chat service.

Session Cookie

_cs_id, _cs_session_id

Stores a unique identifier for session. No personal data is stored.

Cookie value set by user


Count of number of pages visited. No personal data is stored.

ASP Session Cookies


Used to maintain the user’s session id which expires when the browser is closed.

Cookie value set by user

BasketDetails -currency-

Remembers what you have ordered in your basket.

Cookie value set by user


Stores the value of the currency flag, e.g. GPB, Euro, Dollars, etc. and when last modified.

Cookie value set by user


Stores the value of the currency flag.

Session Cookie


Stores the value of session start time.

Session Cookie


Records search results on website.


Amendments to the Cookie Policy (Keeping you up to date).

We will make changes to the Cookie Policy from time to time, in line with any changes to the website. This version of the Cookie Policy was published in October 2018. Some of the information contained in the policy represents future development of our site and may not be relevant until that particular development is completed and deployed.